Microsoft Ads
Bing and Microsoft Advertising Network campaigns to reach audiences Google Ads alone doesn't cover.
Microsoft Ads reaches a distinct audience across Bing, Yahoo, and partner networks, often at a lower cost per click than Google Ads, and is frequently underused by advertisers who only manage a single platform.
We build and manage Microsoft Ads campaigns using the same conversion tracking discipline and account structure best practices we apply to Google Ads, so results are directly comparable across platforms.
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Free Marketing Audit Book a ConsultationWhat Microsoft Ads delivers
Incremental reach
Access audiences on Bing and partner networks that Google Ads campaigns don't reach.
Often lower competition
Microsoft Ads frequently delivers lower costs per click in comparable auctions.
Shared learnings across platforms
Insights from Google Ads performance inform Microsoft Ads targeting and creative.
Unified reporting
Performance is reported alongside your other paid channels for a full-funnel view.
How we approach microsoft ads
Feasibility Review
Assess audience overlap and opportunity size for your industry on Microsoft's network.
Campaign Import & Build
Campaigns are structured natively for Microsoft Ads rather than copy-pasted from Google.
Launch & Optimize
Ongoing bid, budget, and creative optimization based on weekly performance data.
Cross-Platform Reporting
Results are reported alongside Google Ads for an accurate blended view of paid search.
Common questions about Microsoft Ads
Often yes, since costs per click tend to be lower; we'll advise honestly if your budget is better focused elsewhere first.
We use your Google Ads account as a starting reference but rebuild structure and bidding natively for Microsoft's platform.
B2B, professional services, and higher-consideration purchases often perform particularly well on Microsoft Ads.
Yes, Shopping campaigns are available for applicable e-commerce clients alongside Search and Audience campaigns.
Pairs well with Microsoft Ads
Google Ads Management
Search, Shopping, Display, and Performance Max campaigns managed for efficient, measurable growth.
Learn morePerformance Marketing
Cross-channel paid media strategy focused on measurable cost-per-acquisition and return on ad spend.
Learn moreLanding Page Optimization
Landing pages built and tested to convert paid and organic traffic into leads and customers.
Learn moreReady to talk about Microsoft Ads?
Book a no-pressure consultation with a strategist, not a salesperson.